The Service Course sells simple, effective, high-quality equipment for cyclists. Product selection is informed by over a quarter century in the sport -- riding, wrenching in shops, and covering the sport on both sides of the Atlantic for VeloNews magazine. 

The Service Course began life as a blog in 2005. It was an outlet for the sort of writing that nobody wanted to pay for at the time, and it built quite a following.

The Service Course, LLC, our equipment company, was born in 2013, with the Original Wash Kit as its first product. The B.Y.O.B. followed shortly after, and we're just getting started.