The Service Course sells simple, effective, high-quality equipment for cyclists. Product selection is informed by over a quarter century in the sport -- riding, wrenching in shops, and covering the sport on both sides of the Atlantic for VeloNews magazine. 

The Service Course began in 2005 as a blog, an outlet for the sort of writing that nobody wanted to pay for at the time. It built quite a following. So, when we decided to go into products, it made sense to stick with the brand.

The Service Course, LLC, was born in 2013, with the Original Wash Kit as its first product. The B.Y.O.B. followed shortly after, and we're just getting started.